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Content Taxonomy

The Content Taxonomy provides a “common language” that can be used when describing content. Typical uses of the content taxonomy are contextual targeting and brand safety.

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Content Taxonomy v3

The 3.0 version of the content taxonomy is now ready for market adoption. This latest version includes updates to better support a variety of areas – News, Video/CTV content, Podcasts, Radio, Games and App stores. The changes include updates to “Aboutness categories” as well as to the additional “vectors”. This update includes some deletions which make this version of the taxonomy non-backwards compatible with previous releases. Our APIs return IAB categories based on either version 3 (latest)